Dubai, 23 March 2008 - Arabian Automobiles Co. (AAC) – flagship company of AW Rostamani Group and the exclusive distributor of Nissan, Infiniti and Renault in Dubai and Northern Emirates, and ENOC Lubricants, a subsidiary of the Emirates National Oil Company (ENOC), are celebrating the successful conclusion of the first year of their long term strategic partnership, by presenting an off road day open to 4 x 4 owners.

The event labeled “Explore UAE” will take place on April 4th, where participants can enjoy with their families a fun filled day with various experiences of desert and valleys offroading near Hatta. In addition to breakfast and lunch, the event will conclude with a dinner at Al Sahra resort followed by the spectacular choreography and laser show ‘Jumana – Secret of the Desert,’ featuring Omar Sharif’s voice as the storyteller. 

All proceeds collected from the participants in ‘Xplore UAE’ will be donated to Rashid Paediatric Therapy Centre.

Khaled Al Rostamani vice chairman of A W Rostamani group said: “We are pleased to work with a well reputed local company like ENOC on presenting such an event within our partnership. This comes as a natural outcome of our corporate principals to serve the society, and those of our partners descending from a well established corporate citizen like ENOC.”

Saeed Abdullah Khoory, ENOC Group Chief Executive said: “Giving back to the community is part and parcel of the ENOC ethos. By donating all the proceeds to the Rashid Paediatric Therapy Centre, we are extending our support to help integrate special needs children into society.”

Michel Ayat, CEO of AWR Automotives revealed plans to conduct this event annually. “We are very pleased to present through our partnership with Enoc a truly rewarding experience in every sense. Linking it to a good cause to pay back the society, we decided not to limit it to Nissan owners, but give the opportunity to all 4 x 4 owners and enthusiasts to discover the beauty of UAE’s nature and top it with the satisfaction brought by helping children”, he said.

Nissan offers the largest SUV line up in the region, which will be present in form of Marshal cars to secure the safety and comfort of participants. Details of participation can be found across the Nissan showrooms in Dubai and Northern Emirates and through different media outlets. Participation in this year’s event will be limited to certain number of cars with an average of three passengers in each, this is to insure the maximum comfort and ultimate offroading experience for participants.